A major secret behind successful PPC Campaigns revolves around the use of something we call Keyword Level Bidding. By implementing keyword level bidding, this enables us to focus utilize “Conversion Focused Bidding”.
In conversion focused bidding, the primary goal is to focus on spending money ONLY where you make money. All conversions and sales happen on a keyword level. Each keyword is unique and will perform differently from the rest. So, with this in mind, why not focus your bidding soley around keywords that make you money?
Pay per click is all about conversions! Discover how to take advantage of Conversion Focused Bidding and make your PPC campaigns more profitable!