Conversion Analytics


How To Make A Website Load Faster: Several Things You Can Do

ethernet cable in green going up and one in red going down, symbolizing load time of a siteThere are several things you can do to make your website load faster.

First of all, be sure to optimize the images on your website. There are many people that mistakenly think that the bigger the image file size, the better it will look online.

Optimizing images for viewing online vs. offline are two ENTIRELY different things.

Also… avoid using PNGs with a transparent background when it is not really necessary.

Don’t make that …




How To Increase Newsletter Signups

There are SEVERAL things you can do to increase the number of signups for your newsletter.

Though most people who have newsletters don’t want to hear this… DON’T call it a ‘newsletter’. That is so 2005.

You must realize that there are many things that you can do to increase people signing up for your list… and that you are NOT going to hit a ‘home run’ with any single tactic. All of these tactics …




What is a Good Bounce Rate? How Important is Bounce Rate Anyway?

What is a good bounce rate? The real question should be ‘How Important is Bounce Rate to My Website?’

Bounce rate is one of the least understood metrics on the internet today and many people put way to much emphasis on the bounce rate of their website — especially in local markets where many leads are actually phone calls.

If someone visits your web page and does not go to any other page on your …




Web Conversion Rate: My Traffic is Up, But My Web Conversion Rates Are Down. Why?

Double Your Traffic

Web conversion rates are an important metric to track, but we think it is probably one of THE most misunderstood and misinterpreted website metrics of all time.

Yes, you SHOULD pay attention to your conversion rates, but NOT at the expense of sales.

What do we mean?

Well, to put it simply… which is more important? Conversions or sales?

MOST people would probably answer “sales”, but you would be surprised at the number of ‘corporate




Increase Conversion Rates: My Guru Said That Adding Video To My Website Would Increase Conversions. I Did… and They Plummeted.

Video Gold !

Do you want to increase your conversion rates by adding video?

The real question is… “Will adding video help me increase my conversions?”

The answer is… NOT NECESSARILY.

Many people add video to their websites and do it at the expense of conversions. They mistakenly do this because somebody told them to.

Video can be POWERFUL. We are a society driven by imagery and video. If a picture is worth a thousand words, then a …