My Guru Says

Should I Use Social Media Buttons on My Website?

a bunch of social media buttonsShould you add Pinterest buttons (or for that matter ANY social media button) to all of your pages and posts?

There are two (2) schools of thought on this matter.

One side thinks that by adding social media buttons you are increasing the likelihood of them sharing your content, which could increase the chance of your content going ‘viral’.

The other side thinks that if your stuff is really good enough, then people will share

Manage Multiple WordPress Installs From One Dashboard: “My Guru Says I Should Do This”


a computer network symbolizing managing multiple WP installsSo you want to manage all of your WordPress installs in one place? Great.

If you have a lot of websites to manage then this may be something that you may want to consider.

There are several services out there (both paid and free) that you may want to check out.

These services work by allowing you to connect your WordPress installs to a ‘mothership’ server via a secure connection, and from there you …

Increase Conversion Rates: My Guru Said That Adding Video To My Website Would Increase Conversions. I Did… and They Plummeted.

Video Gold !

Do you want to increase your conversion rates by adding video?

The real question is… “Will adding video help me increase my conversions?”

The answer is… NOT NECESSARILY.

Many people add video to their websites and do it at the expense of conversions. They mistakenly do this because somebody told them to.

Video can be POWERFUL. We are a society driven by imagery and video. If a picture is worth a thousand words, then a …

What is Off Page SEO? Is All Off Page SEO Blackhat?

a black hat

What is off-page SEO?

Off-page SEO is ANYTHING that you do (from an SEO-perspective) that is not on a page of your main website.

For instance: If you are optimizing a title tag on your website… that is ON-page SEO.

If you are modifying the alt attribute of an image on your site… THAT is on-page SEO.

But if you are doing things like article marketing, social bookmarking, etc. Those are OFF-page SEO activities.…