There are SEVERAL things you can do to increase the number of signups for your newsletter.
Though most people who have newsletters don’t want to hear this… DON’T call it a ‘newsletter’. That is so 2005.
You must realize that there are many things that you can do to increase people signing up for your list… and that you are NOT going to hit a ‘home run’ with any single tactic. All of these tactics work TOGETHER to affect the actions that people take.
Having a good ‘call to action’ as a title to the sign-up box is a good start. Placing that ‘call to action’ in quotes, making it bold and perhaps making the font red (depending on your website design) are some great starters.
Reassuring folks that you are not going to ‘spam’ them is something else you can do. Making the “Submit’ button stand out is something else that is important. Adding an image of your newsletter or ‘special report’ is another thing you can do that definitely will affect your conversions.
Above all… you should test these various items. What works on some sites and what works on some niches will not necessarily work on others. An orange ‘Submit’ button may stand out on most sites, but there are some sites where it would simply blend in and not be as noticeable.
To find out more, be sure to watch the video below.