Do you want to increase your conversion rates by adding video?
The real question is… “Will adding video help me increase my conversions?”
The answer is… NOT NECESSARILY.
Many people add video to their websites and do it at the expense of conversions. They mistakenly do this because somebody told them to.
Video can be POWERFUL. We are a society driven by imagery and video. If a picture is worth a thousand words, then a video is worth 10,000… right? Right.
The only problem is… what are those 10,000 words influencing you to do? Video can work FOR you or AGAINST you.
Remember the old saying: “Better to keep your mouth closed and be thought a fool than to open it and remove all doubt”? hat is probably a saying worth remembering when it comes to adding video.
If the video you are adding to your website is sub-standard — meaning it is based on poorly written copy or if the person illustrating your product or service does not do a good job representing your image or offering — then you will find that video can actually HINDER sales.
A short time ago… even Google found out that adding video hurt conversions on one of their offerings vs. a neat, bulleted list of features.
Video exposes you and your product for what it is (or is not). Properly used, it can be powerfully effective. Improperly used, it can wreck your campaigns.
We have seen some people using video for the sake of using video. It saddens us to see people resorting to some of these sites that allow you to type in words, select a ‘model’, and instantly create a video.
Those sites should be for teenagers or people that want to ‘play’ on the internet — not for serious internet marketers.
Others assume that by paying someone (even in the case of professional walk-out video) to visually model or talk about your services, you are going to instantaneously increase conversion.
The fact is… in almost every case where we have taken away the professional walk-out video… conversions have gone UP — not down.
Is that always the case? No. Don’t take our word for it. Take your market’s word. TEST it.
The sad thing is… people are too busy listening to advice from someone who doesn’t even have customers… rather than listening to their actual customers.
Watch the video below to find out more.