Tag Archives: conversion rates

Web Conversion Rate: My Traffic is Up, But My Web Conversion Rates Are Down. Why?

Double Your Traffic

Web conversion rates are an important metric to track, but we think it is probably one of THE most misunderstood and misinterpreted website metrics of all time.

Yes, you SHOULD pay attention to your conversion rates, but NOT at the expense of sales.

What do we mean?

Well, to put it simply… which is more important? Conversions or sales?

MOST people would probably answer “sales”, but you would be surprised at the number of ‘corporate