Tag Archives: conversion

Web Conversion Rate: My Traffic is Up, But My Web Conversion Rates Are Down. Why?

Double Your Traffic

Web conversion rates are an important metric to track, but we think it is probably one of THE most misunderstood and misinterpreted website metrics of all time.

Yes, you SHOULD pay attention to your conversion rates, but NOT at the expense of sales.

What do we mean?

Well, to put it simply… which is more important? Conversions or sales?

MOST people would probably answer “sales”, but you would be surprised at the number of ‘corporate

Increase Conversion Rates: My Guru Said That Adding Video To My Website Would Increase Conversions. I Did… and They Plummeted.

Video Gold !

Do you want to increase your conversion rates by adding video?

The real question is… “Will adding video help me increase my conversions?”

The answer is… NOT NECESSARILY.

Many people add video to their websites and do it at the expense of conversions. They mistakenly do this because somebody told them to.

Video can be POWERFUL. We are a society driven by imagery and video. If a picture is worth a thousand words, then a …